When I first sat down and co-directed redbros, we had one goal in mind… that goal was community. That goal was to unite like-minded people anywhere in the world with one common entity…. sport. Our idea and vision was to produce sports clothing that performed well and made you feel something unique when you wore it… a fire of motivation or a spark of ambition. Either way, we intended to be a catalyst for your passion. For your love affair with pain and suffering. A reason to dig deeper and to push your limits further.
This beautiful journey started 12 months ago…
Today we did just that. Dillon Corkery of the french Division 1 team CC Etupes, took his first win of the season and with that his first amateur win to date. A long-awaited moment for the 23 year old racer who has been consistently knocking the door of success since making the transition to France. What this victory also displayed was our essence of unity. Community within a moment.
The 58th edition of the Prix D’Onjon saw 160 riders tackle 9 laps of a 14.5km circuit in the open flatlands around Troyes. A race renowned for crosswinds and suffering. Dillon fought hard to make the days breakaway whilst profiting from the company of a team mate. It wasn’t until 3 laps to go did the peloton reel the breakaway back in. Dillon, cleverly positioned put down a clever acceleration with lin the closing 2 laps forcing a gap with a select group. As the 10km to go banner approached he managed to slip away with a strong former world tour rider Charlie Quarterman from team Philip Wagner division 1. As the 2 battled the closing few kilometres, the race was decided by less than 2cm. All that suffering for 2cm.
All in the lunge.
Now let’s put that into perspective… Charlie who was wearing a polyester based sock, standard threading with no performance benefit. Who was up against Dillon equipped with our Aerosocks. More streamlined, higher sockline, silicon grips to keep the sock in place with streamlined strips to diffuse and push the air evenly to the side of the ankle. Both evenly sized and equal on force, the difference comes down to little details. The winning margin arrived from the small gains, those little watts saved from being more aerodynamic and that extra millisecond faster.
We like to think that our small part in Dillons result today played a big part in his final lunge. Our socks can be the difference between 1st and 2nd. Why take the chance???
We are here to make you faster. There is no secret in that. But more importantly we are here to produce performance enhancing clothing at a price that is affordable to everyone.
We are overwhelmingly proud to share Dillons first podium and victory in France and we hope that this is just the beginning of a very successful season that leads to the world tour where he belongs. Likewise for us, our first podium photo!